Ideas Concerning Subway Diet
September 1, 2010 by seolink
Everyone is familiar with the Subway Diet featuring Jared, the guy who lost 245 pounds in a year by walking and replacing two meals a day with Subway sandwiches. Now, as Paul Harvey would say, it’s time for the rest of the story. Read further for a brief history of the subway diet.
Jared Fogle was a student at Indiana University who worked at an adult video store in order to pay his way through college. Like many people he sat around too much and ate too many snacks – his habits causing him to balloon to 425 pounds. Needless to say his weight and health situation had become critical. Jared wanted to find a way to lose weight.
He tried various diets, but they didn’t work because he still had all those hours behind a counter during which to cheat. Then he realized there was a Subway sandwich shop not too far from where he lived. The seed of the Subway diet was planted. He immediately stopped eating breakfast while walking the 1 ½ miles to Subway for lunch and dinner – a sandwich, baked chips and a diet soda. He went from consuming 10,000 calories daily to about 900, while adding a 6 mile hike to his daily routing. For Jared the yet named Subway diet made 245 pounds disappear in the span of a single year.
OK, but how did it become a commercial success? One day Jared bumped into a buddy who was a reporter for the school paper. He didn’t recognize Jared at first, and when he heard the weight loss story decided to write an article about it. Men’s Health magazine picked up the story as part of an article about weird diets that work. A subway franchisee in Chicago brought the story to the attention of his advertising people who talked to Jared to make certain it was legit. When the Chicago guys tried to get funding from the national advertising agency for a campaign, they were told it would bomb, so they funded it themselves for a local run in Chicago.
Soon the Subway diet was a success. It was a natural for Chicago based Oprah to feature Jared and his Subway diet on her popular national show. The national ad agency came back, egg firmly on face, to ask if the ads could be run nationally.
Many people have had success with the Subway diet. However, be aware that Jared was an exception and not a rule for being able to lose that much weight in so short a time. His plan of cutting calories and exercise are well known to lead to weight loss and a healthy life style.
Read more interesting articles about diets here:
| â— Affordable Fat Loss Solution |
| â— Easy to Follow Fat Loss Plan |
| â— An Effective Fat Loss Program That Actually Works |
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